Mike followed that up by spending years buying and selling diamonds on the wholesale market as well as selling tens of millions of dollars worth of diamonds to diamond retailers. Mike started from the bottom, sorting and evaluating hundreds of thousands of diamonds to learn every facet (pun intended) of diamond quality and value. The author of this article, our CEO, Mike Fried has over 20 years of experience in the diamond industry. To help you with the diamond buying process we lean on our expertise and experience. Check out this elegant 14K white gold setting from Blue Nile for $500 (setting only). Now here is the same setting in platinum. If you’re wondering, “Is platinum better than gold?,” the short answer to that is “No.” Visually, platinum is virtually identical to white gold. There is no technical answer to which color gold is the best (yellow, rose or white). The setting you choose is based on personal preference, skin tone and current fashion. Three types of gold: white gold, yellow gold, rose gold Bottom Line Recommendation White gold price comparison: Platinum cost vs white gold Since more platinum is needed to make a ring, the price tends to be 40-50% more than white gold. Platinum is naturally white and less malleable with 95-98% platinum composition. White gold consists more of a mixture of durable metals like nickel, zinc, and copper. The two main differences are their composition and price. While similar in appearance, there are key differences between platinum and white gold.
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